Blue Shark Vodka today announced that Tito Santana, WWE Hall of Fame legend and one of professional wrestling’s most respected ambassadors, has joined the brand as its Legend in Residence. In this role, Santana will partner with Blue Shark Vodka to promote responsible, moderate drinking, drawing on the principles outlined in his “The Champion’s Choice” philosophy.
The Legend in Residence program pairs Blue Shark Vodka with a respected figure who embodies discipline, longevity, and balance — values Santana built across a decades-long career in the ring. Tito Santana believes great moments aren’t measured by how many drinks you have — they’re measured by the memories you make.
Here is the Champion’s Choice:
- Respect yourself
- Sip slowly. Savor the quality.
- Always eat while you drink, and know your limit
- Respect your friends
- Know when to call it a night & never drink and drive
We’re proud to welcome Tito Santana to the Blue Shark Vodka family,” said Niki Bloomquist, President, Blue Shark Vodka. “His legacy is built on discipline and respect for the craft — the same values we want associated with our brand. Pairing his Champion’s Choice message with our product gives us a genuine, credible way to promote moderation without lecturing our customers.”
As part of the partnership, Santana will contribute to a series of educational materials, appear at select tasting and brand events, and help develop point-of-sale messaging reinforcing responsible consumption. Details on the first Legend in Residence appearances and content will be announced in the coming weeks.
