From day one, Blue Shark Vodka was created with a clear purpose: to craft premium spirits while protecting the waterways that inspire us. Our mission extends far beyond the bottle.
We’re proud to support marine conservation through partnerships, education, and hands-on initiatives that preserve the ocean and its incredible inhabitants.



Since 2021, Blue Shark Vodka has proudly partnered with the Atlantic Shark Institute (ASI), a leading nonprofit dedicated to advancing shark research and conservation in the Northwest Atlantic. What began as a shared vision has grown into a lasting alliance built on science, advocacy, and action.
Together, we work to protect shark populations through ongoing initiatives like shark tagging, tissue sampling, migration tracking, and public education. Our support helps fund ASI’s critical fieldwork and expands the understanding of species like the blue shark—an open-ocean predator whose populations are increasingly vulnerable.
This partnership represents the heart of our mission: aligning with experts and organizations who are committed to preserving marine life for generations to come. From funding BRUVS research technology to supporting youth education and field expeditions, we remain invested in the future of our oceans.
Through our funding in 2025, the Atlantic Shark Institute has pioneered the use of BRUVS (Baited Remote Underwater Video Systems). These devices allow researchers to study shark species, density, and behavior without interference.
With each deployment, scientists gather hours of underwater footage, helping advance shark conservation strategies and public understanding of these misunderstood animals.












The Atlantic Shark Institute conducts critical research and provides much-needed support and resources to the most respected shark researchers working in the northwest Atlantic. The result is high quality shark research completed in an open and collaborative way. The goal of the Atlantic Shark Institute is to partner with these researchers to answer the most pressing questions concerning the biology, survival and sustainability of sharks in the northwest Atlantic Ocean.
Beyond our collaboration on the Equalise brand, we have featured Wyland’s iconic marine art on several limited-edition Blue Shark Vodka bottles. Sales from these special releases directly support the Wyland Foundation and its mission to protect and preserve our oceans. The Foundation’s work focuses on education and community engagement, bringing ocean conservation into classrooms.
The Wyland Foundation is at the forefront of nurturing a healthier ocean. Their approach encompasses a blend of educational initiatives, inspiring public art, and engaging community events to foster a deep connection between people and the marine environment.
Blue Shark Vodka, the award-winning, family-owned craft vodka brand celebrated for our commitment to ocean conservation, has recently entered the Florida spirits market. We’ve partnered with our exclusive retailer, ABC Fine Wine & Spirits, to launch a new philanthropic initiative that expands our presence in the Sunshine State. This collaboration—rooted in a shared dedication to sustainability, community support, and marine life protection—will also provide funding to the Coastal Conservation Association (CCA) Florida, further amplifying their vital conservation efforts.
The Coastal Conservation Association (CCA) is dedicated to the preservation of marine resources through public education, advocacy, and hands-on conservation efforts. With a focus on protecting the health and sustainability of coastal ecosystems, CCA works to ensure that current and future generations can continue to enjoy and benefit from our marine environments.
Blue Shark Vodka celebrated its 2019 launch with an inaugural beach sweep at Wrightsville Beach, NC, where dozens of volunteers joined to clear litter and protect marine habitats. Since then, we’ve continued to host cleanups as part of our mission to care for the ocean that inspires our name.
Our beach sweeps are a cornerstone of our conservation efforts. Each event brings communities together to keep our coasts healthy and to raise awareness of the importance of marine stewardship.
















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Blue Shark Vodka, 40% Alc./Vol. Blue Shark Vodka and its affiliated trade dress are registered trademarks of Daytoon, Inc. All Rights Reserved. All other trademarks and trade names are properties of their respective owners. Distilled and bottled by Daytoon Inc., Wrightsville Beach, NC.
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