How Blue Shark Vodka Landed on Marine Corps Bases Nationwide →

Philanthropy

HOW IS BLUE SHARK WORKING TO MAKE A DIFFERENCE?

From day one, Blue Shark Vodka was created with a clear purpose: to craft premium spirits while protecting the waterways that inspire us. Our mission extends far beyond the bottle. 

We’re proud to support marine conservation through partnerships, education, and hands-on initiatives that preserve the ocean and its incredible inhabitants.

Atlantic Shark Institute

Since 2021, Blue Shark Vodka has proudly partnered with the Atlantic Shark Institute (ASI), a leading nonprofit dedicated to advancing shark research and conservation in the Northwest Atlantic. What began as a shared vision has grown into a lasting alliance built on science, advocacy, and action.

Together, we work to protect shark populations through ongoing initiatives like shark tagging, tissue sampling, migration tracking, and public education. Our support helps fund ASI’s critical fieldwork and expands the understanding of species like the blue shark—an open-ocean predator whose populations are increasingly vulnerable.

This partnership represents the heart of our mission: aligning with experts and organizations who are committed to preserving marine life for generations to come. From funding BRUVS research technology to supporting youth education and field expeditions, we remain invested in the future of our oceans.

BRUVS: A Window into the Underwater World

Through our funding in 2025, the Atlantic Shark Institute has pioneered the use of BRUVS (Baited Remote Underwater Video Systems). These devices allow researchers to study shark species, density, and behavior without interference. 

With each deployment, scientists gather hours of underwater footage, helping advance shark conservation strategies and public understanding of these misunderstood animals.

Tag a Blue or Two

Blue Shark Vodka proudly supports shark-tagging missions in collaboration with ASI. Since 2021, our team has helped locate and tag over 25 male and 10 female blue sharks—an important achievement as female sightings remain scarce.
 
Each tagged shark provides valuable data that helps scientists monitor health, migration, and population patterns. During one campaign alone, our team contributed to tagging:
  • 35 juvenile great white sharks (10-year tracking window)
  • 1 500-pound thresher shark
  • 35 shortfin mako sharks
  • 25 male blue sharks
  • 10 female blue sharks with SPOT tags

ABOUT THE ATLANTIC SHARK INSTITUTE

The Atlantic Shark Institute conducts critical research and provides much-needed support and resources to the most respected shark researchers working in the northwest Atlantic. The result is high quality shark research completed in an open and collaborative way. The goal of the Atlantic Shark Institute is to partner with these researchers to answer the most pressing questions concerning the biology, survival and sustainability of sharks in the northwest Atlantic Ocean.

Equalise & The Wyland FoundatioN

Our ongoing collaboration with the Wyland Foundation reflects a shared commitment to protecting the world’s oceans through creativity, education, and community action. As a respected 501(c)(3) nonprofit, the Wyland Foundation inspires environmental stewardship through public art, school-based programs, and hands-on conservation initiatives.
 
This partnership allows us to combine purpose with product, supporting a healthier planet while inviting others to join in through meaningful, everyday choices.

Equalise: Where Art, Flavor, and Advocacy Meet

In 2024, Blue Shark Vodka introduced Equalise Flavored Vodka in collaboration with world-renowned ocean muralist Wyland. The Equalise series pairs naturally flavored vodka with Wyland’s marine artwork, with all proceeds supporting the Wyland Foundation’s conservation initiatives.
 
  • Wyland’s Vanilla Vodka infused with vanilla beans from the Jacima region of Mexico debuted in December 2024
  • Wyland’s Lemon Vodka, infused with Sicilian lemon rinds and adorned with a lemon shark painting, launched in May 2025
 
Each annual release features a new marine species and a limited-edition label. Equalise brings together visual storytelling, premium spirits, and marine advocacy in a single bottle.

Wyland Bottles

Beyond our collaboration on the Equalise brand, we have featured Wyland’s iconic marine art on several limited-edition Blue Shark Vodka bottles. Sales from these special releases directly support the Wyland Foundation and its mission to protect and preserve our oceans. The Foundation’s work focuses on education and community engagement, bringing ocean conservation into classrooms.

Blue Shark Vodka bottle wyLAND

THE WYLAND BOTTLE

The Wyland bottle was a limited edition release featuring artwork of a stunning Wyland mural, depicting marine life and promoting ocean conservation. Proceeds from every sale supported The Wyland Foundation, which ran educational programs in communities and schools to raise awareness about the importance of preserving marine life and ocean ecosystems. The foundation’s outreach efforts reached millions of people worldwide and made a significant impact in protecting and conserving our oceans.

WYLAND 2.0

We teamed up with ocean muralist Wyland again to create a limited-edition bottle in 2023. The Wyland 2.0 bottle features an oil-painted scene of a blue shark circling an underwater shipwreck, with proceeds from the 750ml bottle benefiting The Wyland Foundation. This foundation’s mission is to provide educational art and marine science programs that inspire the next generation to explore oceans and embrace conservation. Our first partnership with Wyland in 2020 resulted in a sold-out collector’s bottle, and we’re excited to continue supporting his mission.

Supporting the Wyland Foundation

Our collaboration with the Wyland Foundation extends beyond bottle design. We contribute directly to the Foundation’s work promoting ocean literacy through art, education, and community engagement.
 
By supporting programs in schools and local communities, we help cultivate the next generation of ocean stewards.

About the Wyland Foundation

The Wyland Foundation is at the forefront of nurturing a healthier ocean. Their approach encompasses a blend of educational initiatives, inspiring public art, and engaging community events to foster a deep connection between people and the marine environment.

Coastal Conservation Association of Florida

Blue Shark Vodka, the award-winning, family-owned craft vodka brand celebrated for our commitment to ocean conservation, has recently entered the Florida spirits market. We’ve partnered with our exclusive retailer, ABC Fine Wine & Spirits, to launch a new philanthropic initiative that expands our presence in the Sunshine State. This collaboration—rooted in a shared dedication to sustainability, community support, and marine life protection—will also provide funding to the Coastal Conservation Association (CCA) Florida, further amplifying their vital conservation efforts.

Supporting the CCA

In partnership with CCA Florida and ABC Fine Wine & Spirits, we’re supporting critical efforts to protect and restore Florida’s coastal resources. This includes habitat restoration, sustainable fisheries advocacy, and ongoing marine conservation initiatives.
 
Together, we’re helping ensure Florida’s waterways remain healthy, thriving, and accessible for future generations.

About The CCA

The Coastal Conservation Association (CCA) is dedicated to the preservation of marine resources through public education, advocacy, and hands-on conservation efforts. With a focus on protecting the health and sustainability of coastal ecosystems, CCA works to ensure that current and future generations can continue to enjoy and benefit from our marine environments.

BEACH SWEEPS & CLEAN UPS

Blue Shark Vodka celebrated its 2019 launch with an inaugural beach sweep at Wrightsville Beach, NC, where dozens of volunteers joined to clear litter and protect marine habitats. Since then, we’ve continued to host cleanups as part of our mission to care for the ocean that inspires our name.

Protecting What We Love, One Cleanup at a Time

 

Our beach sweeps are a cornerstone of our conservation efforts. Each event brings communities together to keep our coasts healthy and to raise awareness of the importance of marine stewardship.

"Not so Dirty Dozen" Beach Clean Ups

As part of our long-term mission, we introduced a year-long initiative from November 2023 – November 2024 featuring 12 beach sweeps in 12 months. These monthly cleanups were hosted along the coast and served as a powerful reminder that protecting our waters requires consistent action and local involvement.
Our beach sweeps continue to be a vital expression of our values and a direct way to give back to the environment that inspires everything we do.

Why We Do It

Sharks are harvested at alarming rates and remain misunderstood across the globe. We believe that brands can help reverse that trend—through education, funding, and action. Every bottle we produce supports this mission, and every partnership strengthens our resolve.
 
Blue Shark Vodka exists to celebrate, protect, and preserve. Our waters depend on it. As we develop new markets on the East Coast, we work to find local conservation groups to partner with to continue to expand our philanthropic efforts.
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