You must be over 21 Years of Age to access our Website.
Celebrating 7 Years of Blue Shark Vodka →
A legendary life is built over time. Through our Legend in Residence program, Blue Shark Vodka partners with respected figures who embody discipline, longevity, and balance, celebrating the character and values that have shaped their legacy.
Showing up with purpose, putting in the work, and holding yourself to a higher standard.
Staying true to what matters, growing along the way, and building a legacy that lasts.
Knowing how to celebrate the wins while respecting yourself and those around you.
Legend in Residence
Tito Santana is one of the most respected champions in professional wrestling history, known for his integrity and his decades-long connection with fans around the world. A WWE Hall of Famer, educator, and role model, he has built a legacy that reaches far beyond the ring through his commitment to character, discipline, and giving back to others.
Daytoon, Inc. and Blue Shark Vodka are honored to welcome Tito Santana as our Legend in Residence. We believe he will inspire our team and champion a shared mission of enjoying life’s victories ONE SIP AT A TIME.
Step into Tito’s Corner, where Blue Shark Vodka’s Legend in Residence Tito Santana shares the perspective, principles, and stories he’s picked up in and out of the ring. From lessons learned to words to live by, it’s a little wisdom on what it means to live like a legend.
The Champion’s Choice: Leave the drink a winner. Tito Santana believes great moments aren’t measured by how many drinks you have—they’re measured by the memories you make!
Here’s the Champion’s Choice:
Respect yourself
Sip slowly. Savor the quality.
Always eat while you drink, but know your limit
Be sure to alternate with water.
Know when to call it a night
Respect your friends
Never drink and drive
“Being a champion isn't about drinking more. It's about making smart decisions. Every match has a winner…every evening should too.”
The Champion’s Choice: Leave the drink a winner.
Tito Santana believes great moments aren’t measured by how many drinks you have—they’re measured by the memories you make!
Here’s the Champion’s Choice:
Respect yourself
Sip slowly. Savor the quality.
Always eat while you drink, but know your limit
Be sure to alternate with water.
Know when to call it a night
Respect your friends
Never drink and drive
“Being a champion isn't about drinking more. It's about making smart decisions. Every match has a winner…every evening should too.”
Enjoying life’s victories ONE SIP AT A TIME.
[Paul’s Long Story copy goes here. Replace this placeholder with the final story text.]
Please confirm you are of legal age in your country to visit this site:
By entering our website, you are confirming that you are of legal drinking age.
You must be over 21 Years of Age to access our Website.